While the names and profiles below represent people that have accomplished significant feats in the athletic endeavors they choose to pursue, their presence on the b-unit was not solely determined based on athletic prowess. The blurr brand strives to produce a versatile range of product for a modern outdoor athlete's lifestyle where recreation, travel and work all meld into a well choreographed routine that allows a bit of everything to be accomplished. Every member of the b-unit is a great ambassador for the sports they choose to participate in and in turn, are great ambassadors for our brand. In addition, their life outside of athletics is often as engaging.